I recently reviewed Dave Navarros More Buyers Mastermind for Problogger. The reception I got from that post was amazing. Many people told me that they had bought the program because of that review, and that they were really loving the content. I’ve spent  the last week eagerly awaiting, and then downloading, the audios from the 12 gurus.

Before I get into the content – here is why I love the course so much.

I personally know everyone on that list.

I haven’t had much contact with all, like Pam Slim and Mark silver, but I have gotten so many positive referrals to them. I’ve bought products from many of them, regularly read their blogs and chat to them via twitter, email and instant messenger. I know that they truly believe in helping others.

There is a lot of emphasis on clean tactics

Several of them admit that you could make more money with other techniques but they recommend that you avoid them if they make you feel uncomfortable.I loved it how they helped me see that selling didn’t have to be dirty and that you can create situations where people are happy to buy from you.It really helped to change my mindset.

The audios

Mark Silver: How to Sell Big Without Selling Out

I had heard of Mark but had never really checked out his products. I’m now fascinated by his products and  can’t wait to enter his sales funnel.

This call really resonated with me. They joked about some of the concepts being ‘woo woo,’ but there was a lot of truth in it. It is useful to listen to your heart, or your feelings, when making some business decisions. He even spoke about not launching a product because he didn’t want to overwhelm his audiences.  He spoke about ways to connect and interact with your audience and to feel comfortable with selling. I’m really keen to check out his ideas in more detail.

Pam Slim: How to Build your Business When you Have a Day Job

This call was fascinating. All of my friends rave about Pam but I didn’t have the opportunity to check out her blog or new book.

I understand why now. I’ve never had a full time job so didn’t get as much out of this call, but I could see so many of my colleagues learning a lot from it. It was awesome.

Brian Clark How to Build a 6 Figure Information Product Platform

I’ve been too intimidated to become part of the Copyblogger audience. I’d never really interacted with Brian, nor explored any of his information products.

I was blown away by this call. As soon as it finished, I was thinking about how I could get into teaching sells.

  • Focus on creating an interactive learning environment rather than just a product.

This was one the key concepts I got out of this call. By creating an environment, you can improve on your product between each launch. This means you can consistently raise your price as they will be getting more value. It is also a unique sales tactic as you can tell the prospects that you’ll be getting consistant value at the initial price.

  • Provide a lot of value before trying to monetize

He also spoke about using this in the launch process. It’s a common tactic, but one that many newbies overlook. You need to prove yourself and show that you provide quality content. Brian always gives killer freebies away every time he launches something.

  • Don’t listen to the nay sayers.

I entered the blogosphere years after Brian started. It’s not uncommon for me to buy 5 or more information products in a week. However when Brian started, he was told often that what he was trying to achieve wasn’t possible.

His business is making 7 figures every time he launches a product.

Naomi Dunford: Emergency Marketing – How to Get Big in a Hurry

Dave referred me to Naomi early on and I’ve devoured her content. I read her blog, bought most of her products and joined her membership site. I had already heard most of the information she gave in this audio but not delivered in one easy bite sized audio.

There were two main tips she gave that stood out for me:

  • Using email to make the first connection with A Listers. Find ways to help them

This is a tip that I often use and its very effective. I have a slight variation – I’ll use twitter to make the initial connection and use email to cement the friendship. Offering to help, without any expectation of reward, is one the best ways to get on peoples radars. Now I’m at the point where people I envy, and respect, are coming to me for help and advice. The advice both of them give is rock solid in this aspect.

  • Don’t market your site until you have a solid home base.

This is one of the mistakes I’ve made and the tips she gave where really useful. She said that there it could be bad for you if you impress people elsewhere and they are disappointed by your blog design. She gave several inexpensive ideas about how to make an impact on a budget. I’m now redesigning my site and have gotten so many compliments since.

Sonia Simone: How to Make your Audience Fall in Love With You

I now love Sonia. It’s hard to really relay what I learned from this. I now understand that you can market with class. I understand how you can sell via email.

This really opened my eyes on how to sell without feeling, well, bad about it.

Charlie Gilky: How to Erase the Stress of Running your Business

I was repeatedly told how awesome Charlie Gilkey was but hadn’t interacted with him. Days before this product was released, Dave referred me to him as someone who can help with a guest posting goal. Within days we were on IM and I was just blown away by his business knowledge.

This guy knows his stuff. After 15 minutes of chatting to him I was frantically thinking of some way I could get a phone line to hire him as a business coach. He was that awesome.

It was the first audio I listened to and the one that helped me the most. I have an anxiety disorder, so have less productive time than most people. I was really pleased to hear that I was already doing a lot of the right things and got tips to put my spare time to the best use.

Chris Garrett: How to Go From Zero to Authority in Your Niche

I loved this call. I’ve done a lot of research on Chris, so again it was a lot of information I already knew. I can see this call being really useful to those very new at selling and buying information products.

Michael Martine: How to Tightly Focus Your blog and Bring in More Customers

I’ll be honest – I’ve been reading Remarkablogger for so long that I didn’t get that much out of this audio. But that’s ok.

I’m confident in saying that those who haven’t devoured the Remarkablogger archives and chatted to him on twitter will get a LOT out of this audio. He’s the type of guy who will check out my blog and give advice on how to get more clients. Many of my friends have hired him and have said he’s brilliant.

Laura Roeder: How to Get in the Social Media Fast Lane.

This was one of my favourite calls and one that made me feel kinda awkward. I’ve always seen myself as a social media geek but Laura really opened my eyes to some of the mistakes I’ve made – ones I don’t want to repeat.

A while ago, I sent her a twet asking for an interview. She agreed, but sent me a DM kindly saying that others may not appreciate being asked in such a public manner.

I couldn’t see what was wrong with this until listening to the call. My belief was that if they have no private channels to communicate, then it is fine to make public requests. I had seen many others successfully do this. Laura helped me learn that there are ways to make public requests without alienating them. You can simply say ‘I’d like to request an interview with you – what is the best way to contact you?’ That way, the response doesn’t require a commitment but you can also ensure they see the original message.

This was just one of several tips I learnt on this call. I thought Dave was really savvy, but I could tell he learnt a lot too.

Christine O’Kelly: How to Get Paid What Your Worth (And Not a Penny Less)

As soon as I finished this audio I contacted Dave raving about how I now believed I could create a business.

I’d read every post on her blog and bought her ebook, but never really connected with her ideas about business.

After this call, I now believe that I can quadruple my income within 6 months. My goal is to earn four thousand USD a month and now I really think thats achievable.

Christine shared so many brilliant ideas and I loved how Dave chipped in with his success stories. It was fascinating and I would love for them to JV on another product.

Chris Guillebeau: How to Raise a Small Army of Loyal Fans

I’ve been crushing on Chris every since I discovered him. I love his philosophy. This call featured a lot of the ideas from his popular free ebook but thats because they are so awesome. There were two things that really clicked with me.

  • Foster relationships with journalists

I never finished my journalism degree, but I really agreed with this hint.

In blogging, most of the action happens via referrals. The same thing happens in other industries. To ensure that people refer you, you treat them well. You talk about their stuff. Offer to help out and make sure they think of you as the go to resource.

By connecting with journalists, you’ll make sure they’ll seek you out when they need a quote or feature. This may not be about you – they made just need a recommendation for someone else. But this will ensure that they’ll seek you out when the right story comes.

  • Try to have some sort of contact with your fans.

I had SO much contact with him when I first started following his work. Initially, he sent a personalized DM  – not a generic auto one. He then sent me a kind email, thanking him for joining his mailing list. I was so impressed that I bought a product from that list (using the 5% discount code supplied.) I got a brief email thanking me for that.

This would have taken very little time. It turned me from interested buyer into loyal, raving fan. I’ve gotten a lot of my friends interested in his content and continue to spread the word.

Clay collins: How to Discover Insanely Profitable Markets

Ironically, I first heard of Clay when Naomi did a audio interview with him. I was blown away by their knowledge and knew that I wanted to be like him.

I actually bought Project Mojave but quit early on because I was that intinimated by the content. I’m now kicking myself as the feedback is that he knows how to make money, and teaches it well.

I got a lot out of this call. I know you will too.

My final thoughts

I wont hide the fact I’m blog crushing on Dave. He was one of the first people to really help me out and has been a huge support to me over the past  months.

He represents a new type of online entrepreneur. Everyone he interviews fits in that same category. They are people that focus on providing value before they monetize. They want to give you an enjoyable buying experience rather than just making the sale.

These are the people who fit into that category. Its amazing value at $97 and it will still be amazing value when the price doubles on Monday. If you are looking at selling online, this is a really detailed and relevant product. It wont take you step by step through the process – Dave does that in his other products – but it will give you a broad education into indirect blog monetization.

What are you waiting for? If you want to really skyrocket your sales, More Buyers Mastermind is a must.